[Asia Economy Reporter Seungjin Lee] Prospex announced on the 27th that it has signed an official sponsorship contract with the men's professional basketball team Changwon LG Sakers.
Through this contract, Prospex will sponsor all clothing and equipment including official uniforms, practice wear, and training wear. Starting from the 2021-2022 professional basketball regular league beginning on the 9th of next month, LG Sakers players will wear new uniforms.
Prospex plans to go beyond supporting the players by developing various sports marketing activities such as online and offline events and content for fans, strengthening communication with them.
A Prospex representative said, “As a leading sports brand in Korea, Prospex will spare no effort to improve the performance of the LG Sakers basketball team,” adding, “With this sponsorship, we have established a connection with consumers who enjoy sports, and we plan to launch a sports line that can enhance performance by actively communicating and reflecting feedback.”
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