"Targeting Post-Corona" Shinsegae Duty Free, Massive Entry of K-Street Fashion Brands

5252 by O!Oi.

5252 BY O!Oi, APIECEOFCAKE, Crump, FCMM and More Join

[Asia Economy Reporter Kim Yuri] Shinsegae Duty Free Myeongdong Branch announced on the 27th that it will showcase a large number of K-street fashion brands targeting the tastes of the global MZ generation (Millennials + Gen Z) starting on the 28th.

Shinsegae Duty Free stated that some of the K-fashion brands entering this time have top idol group members as models who have a strong fandom not only in Korea but also overseas, so higher interest from domestic and international fans is expected.

They will introduce the unisex casual brand "5252 BY O!Oi," modeled by BLACKPINK member Ros?. You can find the hoodie that Ros? wore in the brand’s fall/winter lookbook this year, which became a hot topic, and Ros? goods will be given as gifts with the purchase of fall/winter new clothing.

The street brand "FCMM," popular for its vibrant colors and clean design, will also open. FCMM’s models include the boy group NCT Dream, who have built a global fandom. Various new products such as the signature fleece with the FCMM logo, short padding jackets, and track pants will be available.

"APIECEOFCAKE," known for its bear character and trendy colors, and "Ambler," featuring witty bear designs, will also join. Additionally, the sporty street casual brand "Crump" and the street fashion brand "LMC," based on postmodernism, will open their first duty-free stores.

Shinsegae Duty Free Myeongdong Branch has introduced exclusive brands such as Valentino Beauty, Off-White, and Tamburins alongside global luxury brands. Along with these, popular K-fashion brands like Nerdy, Acme De La Vie, Fibreno, and Kirsh were also showcased.

A Shinsegae Duty Free official said, "As the post-COVID era approaches, Shinsegae Duty Free has introduced a new MD accordingly," adding, "We will do our best so that domestic and foreign customers can safely meet again in Myeongdong and that the entered K-brands can grow on the global stage."