"From Shopping to Lessons"... Lotte Department Store Renovates Golf Hall at Jamsil Branch

Lotte Department Store Jamsil Branch Golf Hall will reopen on the 27th with premium golf brands and experiential content.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store Jamsil Branch announced on the 26th that its golf hall will be renovated and reopened on the 27th with premium golf brands and experiential content.

The representative golf brand, Titleist, has created a store where customers can shop and experience everything from apparel, equipment, fitting, to lessons in a one-stop manner. The Titleist apparel store has been renovated, and the specialized Titleist Studio & Shop for club sales and fitting, as well as the Titleist Performance Institute (TPI), which analyzes and diagnoses golf swing conditions, have been introduced to complete the specialty hall.

Titleist Studio & Shop is equipped with all heads and shafts, and experts with over 10 years of fitting experience at Titleist are stationed to propose the optimal fitting clubs through various analyses. At the TPI lounge, which analyzes golf swing conditions and provides diagnoses for rapid skill improvement, coaches who have completed Titleist's certified training courses use advanced analysis equipment systems to diagnose and prescribe educational services tailored to golfers' physical conditions.

Kim Jae-beom, head of Lotte Department Store Jamsil Branch, said, “Through the introduction of sought-after premium brands and experiential content, we plan to continuously strive to make Lotte Department Store Jamsil Branch an essential course for golfers seeking differentiated items and experiences.”