Leading with a Score of 80 in the American Customer Satisfaction Index Association Survey
The Only Home Appliance Brand to Improve Consumer Satisfaction Compared to Last Year
Lee Jae-seung, President of Samsung Electronics' Home Appliance Business Division, is delivering a greeting at the 'Samsung Bespoke Home 2021' event held online last May. [Photo by Samsung Electronics]
[Asia Economy Reporter Kim Heung-soon] Samsung Electronics has been recognized as the most satisfying home appliance brand by American consumers.
Samsung Electronics announced on the 24th that it ranked first in the home appliance category in the 'Consumer Satisfaction Study on Home Appliances and Electronics Industry 2020-2021' released by the American Customer Satisfaction Index (ACSI).
ACSI is an organization that measures consumer satisfaction with the quality of products and services provided by over 400 companies across 47 industries operating in the U.S. market each year. The results of its surveys have significant correlations with various indicators measuring micro and macroeconomic performance.
This study was conducted by interviewing a total of 7,960 local consumers from July last year to June this year about their experiences with recently purchased products. Samsung Electronics' home appliances scored 80 points, 3% higher than last year. Samsung Electronics is the only company whose consumer satisfaction improved in the home appliance sector, including washing machines, dryers, dishwashers, refrigerators, and ranges/ovens.
Previously, Samsung Electronics also maintained its top position for three consecutive years by being selected as number one in the most categories in the 2021 home appliance consumer satisfaction evaluation by the U.S. market research firm JD Power.
In this evaluation, Samsung Electronics ranked first in 9 out of 11 categories, including dryers, drum washing machines, fully automatic washing machines, cooktops, dishwashers, French door refrigerators, and side-by-side refrigerators.
Lee Kang-hyup, Vice President of Samsung Electronics' Home Appliance Business Division, said, "Samsung Electronics has expanded its influence in the U.S. market with products that combine excellent technology, innovative design, and differentiated IoT (Internet of Things) features. We will continue to introduce products and services tailored to the lifestyles of local consumers."
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