The Dining Industry Welcomes Fall with Popular 'Exotic Sensation' New Menu Items

[Asia Economy Reporter Moon Hyewon] With the prolonged COVID-19 pandemic making travel difficult these days, 'food trips'?seeking healing through exotic cuisine instead of going abroad?have become a trend. The dining industry is focusing on satisfying consumers' travel desires by launching new menus that capture the tastes and flavors of exotic destinations for the autumn season.

◆“Adding cost-effectiveness to premium Chinese cuisine”… Mom's Touch ‘Yuringi Boneless Chicken’ = Mom's Touch recently launched ‘Yuringi Boneless Chicken,’ a crispy boneless chicken reinterpreted with Chinese flavors. It is served with fresh salad, embodying the sensibility of well-being chicken. The premium Chinese dish Yuringi, usually sold at Chinese restaurants for 20,000 to 30,000 KRW, is now available for around 10,000 KRW (retail price 14,900 KRW).

The Yuringi Boneless Chicken features Mom's Touch’s unique ‘spicy seasoning’ recipe, combining crispy boneless chicken with crunchy fresh vegetables and a tangy, spicy special Yuringi sauce to create a rich texture and refreshing flavor. The boneless chicken, vegetables, and special Yuringi sauce are each packaged separately, allowing customers to enjoy various styles according to their preferences?from soft and moist ‘pouring sauce’ style to crispy ‘dipping sauce’ style.

Mom's Touch is offering a free Ottogi ‘Jjajangmyeon (uncooked ramen)’ on a first-come, first-served basis to all customers who purchase Yuringi Boneless Chicken until the end of next month.

To celebrate the launch of Yuringi Boneless Chicken, the ‘Mom’s Banjeom Event’ is being held across all channels including stores and delivery. Until the end of next month, Yuringi Boneless Chicken is offered at a discounted price of 13,900 KRW (1,000 KRW off), and when ordered via the Mom's Touch app, a double discount applies, reducing the price to 12,900 KRW (2,000 KRW off).

◆Authentic Singaporean taste… Crystal Jade ‘Chili Crab’ = Crystal Jade recently launched four limited autumn season menus. The seasonal concept is ‘Cheonghaejinmi,’ featuring seasonal ingredients such as blue crab and shrimp in four limited dishes: ‘Singapore-style Chili Crab,’ ‘West Coast Blue Crab Noodle Soup,’ ‘Blue Crab Soy Sauce Fried Rice,’ and ‘Cereal Shrimp.’

Among them, the Singapore-style Chili Crab faithfully reproduces the local recipe, offering a unique taste and impression to those longing for overseas travel during the COVID-19 pandemic. The Cereal Shrimp, a local dish using cereal and oats, is also made with Crystal Jade’s distinctive recipe.

The autumn season menus are available until November 10 at 13 locations, including Sogong branch, Gwanghwamun Shanghai Palace branch, and Jamwon branch.

◆Sweet Canadian maple syrup… Krispy Kreme Doughnuts ‘Autumn Doughnuts’ = Krispy Kreme Doughnuts has released three limited-edition new ‘Autumn Doughnuts’ in collaboration with Canadian syrup brand Maple Joe. The Autumn Doughnuts incorporate the sweet maple syrup from Maple Joe to embody the taste of Canada, nicknamed the ‘Maple Leaf Country.’

The three new doughnuts include ‘Bacon Maple Ring,’ topped with maple syrup on the doughnut surface and baked bacon chips; ‘Almond Maple Doughnut,’ filled with maple syrup inside and topped with almonds; and ‘Double Maple Doughnut,’ topped with a maple leaf-shaped decoration. The flavor of maple syrup is enhanced when enjoyed with coffee or milk.

An industry insider said, “As the skies closed due to the prolonged COVID-19 pandemic, more consumers have sought healing through exotic foods that capture the sensibility and taste of overseas travel destinations. The trend of launching new menus themed on overseas travel cuisine in the dining industry is expected to continue for some time.”