LF Half Club Launches New TV Shopping Category... Synergy with Home Shopping Increases

[Asia Economy Reporter Lim Hye-seon] LF affiliate Tricycle's brand mall Half Club announced on the 23rd that it will establish a TV shopping category and expand live broadcast offerings.

LF Half Club launched the TV shopping category during its site renewal last August. This service allows users to view real-time broadcasts operated by various broadcasters such as T-commerce and home shopping at a glance. In response to the recent spread of contactless shopping and increased demand for purchases through live broadcasts, the service has been enhanced to enable comparison of various broadcasts in one place.

On the TV shopping page within LF Half Club, customers can immediately compare items and prices by broadcaster and make direct purchases by watching live broadcasts.

Functions for customer convenience have also been prepared. LF Half Club provides an integrated broadcast schedule so that customers can easily check the broadcast times of desired items at a glance. In particular, the integrated schedule allows users to view the broadcast screen, enabling simple viewing without entering a separate page.

In addition to products currently being broadcast, popular items and brand products from T-commerce and home shopping are sold continuously. Customers can enjoy all kinds of products including fashion, food, beauty, home appliances, and living goods at discounted prices.

According to LF Half Club, the products sold on the TV shopping page offer various search conditions such as item, brand, price, season, and gender to enhance shopping convenience, and exclusive sections for popular brands have been opened to help customers find exactly what they need.

The TV shopping channels currently available on LF Half Club are Shinsegae TV Shopping and Shopping NT. More than two new broadcasters are scheduled to join in the second half of the year, and the number of channels will be continuously expanded.