"Youn Yuh-jung, Known for Her High Furniture Taste, Stars as Model"... HS Ad Unveils Casamia Advertising Campaign

HS Ad has launched a new advertising campaign for Casamia, the lifestyle brand of Shinsegae Group.

[Asia Economy Reporter Lim Chun-han] HS Ad announced on the 23rd that it has unveiled a new advertising campaign for Casamia, the lifestyle brand of the Shinsegae Group.

This advertising campaign is the first since Casamia was acquired by the Shinsegae Group in 2018, aiming to convey Casamia's philosophy as a sophisticated 'Life Scene Maker' that creates spaces resembling oneself rather than following trends or fads.

Unlike typical advertisements that use lengthy rhetoric to explain and impose the brand or flashy visual effects to capture attention, this campaign captures a single perfect scene and adds delicate white noise that can only be heard when paying close attention in everyday life. Amidst the stimulating content of today, it draws viewers' focus through a silent mise-en-sc?ne. The advertising model is actress Yoon Yeo-jeong, known for her high taste in furniture.

An HS Ad official stated, “As this is the first campaign since Shinsegae Group acquired Casamia in 2018, we expect this campaign to strengthen the identity of Shinsegae Group as a leading lifestyle company and further solidify Casamia’s position as a representative total home furnishing brand.”