Seven Eleven launches 'Mujik Tiger Pepero'... Targeting MZ Generation

Seven Eleven has introduced Pepero products featuring the character Ddung-rang in collaboration with the famous illustration brand 'Mujik Tiger'.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 23rd that it has partnered with the famous illustration brand ‘Mujik Tiger’ to launch Pepero products featuring the character Ddung-rang-i.

Mujik Tiger is a tiger character that pursues a free life doing what it wants after leaving the workplace, and has recently gained great popularity among the MZ generation (Millennials + Generation Z).

The Mujik Honey Butter Almond Pepero features four different versions of Mujik Tiger’s representative character Ddung-rang-i’s cute image on the packaging. The almond Pepero is coated with honey butter chocolate, adding a sweet and crispy taste. On the side of the Pepero, witty phrases such as “Thank you for being by my side” and “I’m taking a day off today” are also included.

A Seven Eleven official said, “Starting with Mujik Tiger Pepero, we plan to sequentially release collaborative products with Mujik Tiger in various categories such as jelly and chocolate next year to celebrate the Year of the Tiger.”