[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics business brand VT Cosmetic announced on the 13th that sales during the September mega discount events on Japan's leading online shopping malls 'Qoo10' and 'Rakuten' increased more than fourfold compared to the same month last year, achieving record-high performance.
According to VT Cosmetic, during the mega discount event held on Qoo10 from the 1st to the 9th, their flagship product, the 'Cica Daily Soothing Mask,' once again ranked first in the overall product category, recording a growth rate of over 80% compared to the same month last year.
Additionally, on Rakuten, VT Cosmetic has been gaining a higher market share in the Japanese online market, securing the number one spot in the real-time overall ranking and ranking high in the cosmetics category.
The mega discount events held on Japan's largest online platforms, Qoo10 and Rakuten, are considered an important benchmark for domestic cosmetics companies to gauge the popularity of their products within Japan, one of the world's four major beauty markets.
In particular, VT Cosmetic's flagship product, the 'Cica Daily Soothing Mask,' has consecutively ranked first in overall sales on Qoo10 since June this year, solidifying its position once again in Japan as a global bestseller cosmetic.
VT Cosmetic stated, "Achieving record-high sales during the mega discount event period on Japan's largest open market is the result of our product's recognized competitiveness in the Japanese market," and added, "We will continue to devote ourselves to research and development to present products loved by global consumers."
Meanwhile, VT Cosmetic is strengthening its global market presence by expanding into 26 countries worldwide, and last month, it attracted attention in the beauty market by launching a new functional lineup 'PROCICA' enhanced with its proprietary ingredient 'Cica Hyalo-Zen.'
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