TaylorMade Apparel, Online and Offline Sales Explode

[Asia Economy Reporter Lim Hye-sun] TaylorMade Apparel is gaining attention.

Hansung F&I announced on the 10th that TaylorMade Apparel Gwangju Cheomdan Branch achieved sales of 100 million KRW within about 20 days of opening. Additionally, Ansan Handae Branch, Yeosu Yeocheon Branch, and POSCO Direct Management Branch are recording monthly sales of 80 to 90 million KRW. Last month, online mall sales also exceeded 100 million KRW.

Hansung F&I is actively conducting marketing. At the launch of TaylorMade Apparel, they released a teaser video emphasizing design sensibility and carried out strategic promotional activities such as sponsoring the SBS golf entertainment program 'Pyeonmeokgo Gongchiri'. The company analyzed, "By simultaneously running online advertisements with various content, synergy effects were created, leading to the brand receiving focused attention in a short period, which resulted in increased sales."

They also paid attention to the production and composition of offline stores, which are customer contact points. Through stylish store interiors featuring blue lighting as a point, they aimed to convey youthful sensibility and product dynamism. In terms of space composition, they ensured that products with a clean sensibility stood out, while also arranging fitting rooms more privately, paying attention to even the smallest details so that customers could shop more comfortably.

Currently, TaylorMade Apparel operates 46 stores. The plan is to establish 120 distribution channels by the end of next year.