[Asia Economy Reporter Kim Hyewon] Hankook Tire & Technology announced on the 29th that it has extended its official sponsorship contract with the Union of European Football Associations (UEFA) Europa League for three years. Starting next year, Hankook Tire will continue its partnership with UEFA for a total of 12 years through the 2023?2024 season.
Hankook Tire also signed a sponsorship contract for its global strategic brand 'Laufenn' with the UEFA Europa Conference League, allowing the brand to be promoted through stadium boards and LED advertising boards in a total of 282 matches.
Laufenn is a brand that has grown in 80 countries including Europe and the United States, characterized by maintaining excellent quality and performance while offering reasonable prices.
Through the new sponsorship of Laufenn, Hankook Tire plans to focus on increasing brand awareness in the European market and expanding the premium brand value in the global market.
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