[Asia Economy Reporter Kim Bo-kyung] TMON is launching a new product jointly planned with the chicken breast specialty brand BarDak. They plan to develop a new flavor product through customer participation and sell it as a premium item.
On the 27th, TMON announced that it will hold the 'TMON x BarDak 0-Won Deal' event until the 2nd of next month to allow customers to participate in new product development. Customers complete their event entry by purchasing the 0-Won Deal on the event page and leaving suggestions for new flavors in the inquiry section.
TMON and BarDak will compile the submitted suggestions, select the most frequently proposed flavor, and develop a new chicken breast product based on it, which will be exclusively sold on TMON.
Additionally, customers who participate in the event will be entered into a draw to receive a set of four popular BarDak chicken breast products, and once the new product is released, they will receive an additional set of four new products.
Lee Jae-hoon, Head of Product Planning at TMON, said, "We plan to develop products that meet customer needs through collaboration with reliable partners and offer them exclusively on TMON. Customers will be able to experience TMON's unique new premium products that not only satisfy customers but also promote mutual growth with our partners."
Meanwhile, BarDak uses chickens fed with patented enzymes from their dedicated farm, receiving positive feedback from consumers. It also achieved sales of 150 million KRW in just one day at Black Deal, TMON's representative special price store.
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