Ableu Utilizes 8 Million Sales Reviews as Big Data
Coway Gains User Big Data Analysis Expertise Through Merger with Netmarble
Sempio Receives Positive Response by Improving Products Reflecting Consumer Feedback
[Asia Economy Reporter Kim Jong-hwa] As the review culture has recently spread, consumers are evaluating and giving opinions on the products they purchased through various channels such as SNS and customer centers. This information is invaluable for companies as it can greatly aid product development and marketing if properly utilized. Since most consumer feedback is produced in natural language, converting and utilizing it as data is a very challenging task. However, some companies with sufficient expertise have succeeded in building big data and are using it for product development and service improvement.
Ableu's 'Curble Chair Grand' Reflecting Big Data from 8 Million Sales
Ableu, a manufacturing-based startup famous for the Son Yeon-jae chair, has refined the massive customer feedback accumulated from the product's popularity to build its own big data, which it actively uses in research and development.
The recently launched Curble Chair Grand greatly benefited from the big data of over 8 million units sold of the previous product during its development process.
Through big data analysis, Ableu focused on the dissatisfaction of existing product buyers regarding size and seating comfort and significantly improved the size and structure. By analyzing the body types of Koreans and their sitting habits on the floor, they expanded the height and width to optimal sizes, added thicker cushions, and applied features such as a split backrest that effectively disperses body pressure and wave-patterned support to enhance stability when seated.
An Ableu representative stated, "We are striving to build big data to develop products optimized for customer needs," adding, "We will actively utilize big data in research and development to help consumers develop correct habits through innovative products."
Coway's 'Icon Water Purifier' Enhanced with Netmarble's IT Capabilities
Coway, acquired by Netmarble last year, is undergoing changes such as expanding and reorganizing its IT department into a DX Center and launching new products integrated with big data this year.
The Icon Water Purifier applied Netmarble's expertise in analyzing user big data accumulated through its gaming business to product development. Big data analysis revealed that water purifier users preferred a slim size, leading to the development of a product measuring 18cm x 34cm. Additionally, the product management method was improved to allow users to choose between expert visits and a filter delivery system where consumers replace filters themselves.
The Icon Water Purifier sold 20,000 units within a month of its launch, contributing to Coway's domestic home appliance business achieving a record-high performance of 558.9 billion KRW in the second quarter of this year.
Samyang's 'Yeondu' Reflects Consumer Opinions with Detachable Container Packaging
Samyang received great response by reflecting consumer opinions in changing the packaging of its cooking essence Yeondu. Consumers expressed a desire for easier separation of the product packaging, which consists of a glass bottle and a plastic cap, leading to the application of a 'detachable cap' on Yeondu. The special cap separation technology applied to Yeondu won the Minister of Trade, Industry and Energy Award at the 15th Korea Packaging Exhibition and received strong acclaim from consumers and the industry.
Samyang plans to apply the detachable cap, developed through consumer feedback, to the entire Yeondu product line.
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