Road Traffic Authority and OB Beer Launch 'Drunk Driving Prevention' Campaign for New License Holders

On the 13th, the Korea Road Traffic Authority held the '2021 New Driver Drunk Driving Prevention Campaign' at the Gangnam Driver's License Test Center in collaboration with OB Beer. From the left: Bang Yeon-chan, Head of Public Relations at the Korea Road Traffic Authority; Ra Shin-hee, Director of the Gangnam Driver's License Test Center; Bae Ha-jun, CEO of OB Beer; and Koo Ja-beom, Vice President of Legal Affairs and Policy Promotion at OB Beer.
[Photo by Korea Road Traffic Authority]

[Asia Economy Reporter Lee Gwan-joo] The Korea Road Traffic Authority announced on the 14th that it held the '2021 New Driver Drunk Driving Prevention Campaign' at the Seoul Gangnam Driver's License Examination Center for new driver's license holders in collaboration with OB Beer.

The drunk driving prevention campaign has been held annually since 2016 by the Authority and OB Beer to eradicate drunk driving.

At the campaign site, an infographic displaying the current status of drunk driving accidents and prevention methods was installed to inform both participants and visitors of the dangers of drunk driving. Additionally, a virtual reality (VR) drunk driving simulation space was set up to allow participants to directly experience how dangerous drunk driving is.

New driver's license holders visiting the examination center were informed about the risks of drunk driving and were asked to pledge, "If I have had even one drink, I will not get behind the wheel."

Rashinhee, head of the Gangnam Driver's License Examination Center of the Korea Road Traffic Authority, said, "From the moment of obtaining their first license, we will continue activities to eradicate drunk driving so that the traffic safety awareness of 'not driving after even one drink' is firmly established."

Meanwhile, the eight driver's license examination centers in the metropolitan area, including the Gangnam Driver's License Examination Center, are implementing a full reservation system for driver's license tests in accordance with social distancing measures. Tests are conducted only for those who have made prior reservations, and to minimize the number of people inside the test centers, non-essential personnel are restricted from entering.