[Special Stock] Tobox Korea Surges on News of 4 Trillion SmartStudy Direct Listing on KOSPI

[Asia Economy Reporter Minwoo Lee] Tobox Korea's stock price is on the rise. It appears to have been influenced as a related stock following the news that SmartStudy, which owns global content such as 'Pinkfong' and 'Baby Shark,' is planning to list on the KOSPI.

At 11:12 a.m. on the 13th, Tobox Korea's stock price recorded 1,680 won, up 8.39% from the previous day. The news that SmartStudy, with which it is collaborating, is pursuing a KOSPI listing seems to have acted as a positive factor.

According to the investment banking (IB) industry on the same day, Mirae Asset Securities, the lead domestic underwriter for SmartStudy's listing, is conducting initial due diligence from 10:30 a.m. to 6 p.m. to assess SmartStudy's corporate value. An IPO financial projection meeting is also scheduled for the 18th. SmartStudy's desired corporate value is known to be up to 4 trillion won. If the listing is completed without any setbacks, it will set a record as the first content company in Korea to be listed in the trillion-won range.

Meanwhile, Tobox Korea, a company specializing in children's footwear, signed a business agreement with SmartStudy in 2018 and has been selling 'Pinkfong' licensed products. Therefore, it appears to be classified as a Baby Shark-related stock.