[Special Stock] Themidong Gains Attention for Supplying Affiliate's Hologram Technology to China's Metaverse Market

[Asia Economy Reporter Minwoo Lee] The stock price of THE MIDONG is on the rise. This appears to reflect expectations that its affiliate Channel Brothers can target the Chinese metaverse (extended virtual world) market by applying hologram technology to Chinese cinemas and content.

As of 10:10 AM on the 11th, THE MIDONG's stock price recorded 1,935 KRW, up 4.59% compared to the previous day. This is interpreted as growing expectations that Channel Brothers can expand in the Chinese metaverse market.

Channel Brothers is already widely applied to Chinese cinemas and content. It is believed that by actively applying this technology to various performances and other content, it can benefit from the expected growth of the Chinese metaverse market in the future. Previously, THE MIDONG (then Midong & Cinema) announced on May 11, 2016, that it would acquire a 34% stake in Channel Brothers for 800 million KRW. Currently, THE MIDONG holds a 26.5% stake in Channel Brothers.