Desker Releases Viral Video of 'Design Store with Nam Joo-hyuk'

'Desker Space Challenge' to Decorate Your Own Space Until the 31st

Desk Space Challenge introduction image. [Photo by Desk]

[Asia Economy Reporter Kim Jonghwa] DESKER, a work and lifestyle furniture brand creating better possibilities, has released a viral video titled 'Nam Joo-hyuk in DESKER Design Store' featuring its exclusive brand model Nam Joo-hyuk on the official DESKER YouTube channel.

This viral video was produced as part of DESKER's ongoing 'Possibilities Ahead' campaign. The video shows Nam Joo-hyuk visiting the DESKER Design Store located in Yeonnam-dong, Seoul, touring the store, and introducing and experiencing key products actually used in the TV commercial.

Nam Joo-hyuk explored the book club, which offers inspiration for furniture and interior design; the exhibition space showcasing works by emerging designers and artists, including the ongoing exhibition 'Self-awareness' by artist Honno; and the design shop where various accessories from domestic design brands can be found.

In particular, the viral video introduced the main product features in the Possibility Theme Zone, which was conceptually organized around four products Nam Joo-hyuk personally used in the TV commercial (motion desk, gaming desk, 4- and 6-person tables, and round table). Nam Joo-hyuk skillfully adjusted the height of the motion desk he used in the drama 'Start-Up' and the DESKER commercial, demonstrated gaming desk lighting settings, and shared interior ideas using the round table, showcasing his role as a DESKER model.

Along with the release of the viral video, DESKER is holding a viewer participation event until the 31st. Customers who watch the video and leave comments sharing their impressions will have a chance to win prizes including one product featured in the TV commercial (4 winners), DESKER chairs (20 winners), DESKER wireless mouse pads signed by Nam Joo-hyuk (10 winners), and coffee gifticons (50 winners). The video of Nam Joo-hyuk visiting the DESKER Design Store can be viewed on the DESKER YouTube channel.

DESKER is also running the 'DESKER Space Challenge' until the 31st, where participants decorate and share their own spaces using DESKER products and accessories. For this challenge, participants decorate their personal space using four main DESKER products and interior accessories on the DESKER Space Challenge website, then post on Instagram tagging the DESKER account and using the required hashtags. Winners will be announced via DESKER KakaoTalk Plus Friend messages from September 13 to 15, with prizes including a DESKER desk and chair set (1 winner), a tablet PC (1 winner), a DESKER high-speed wireless charging USB hub monitor stand (10 winners), and fabric storage boxes (15 winners). Additionally, during the challenge period, 25 people per week (total 100) will be selected to receive coffee gifticons as part of the prize event.

A DESKER representative said, "This video featuring our brand model Nam Joo-hyuk was planned to introduce DESKER’s furniture of possibilities to consumers in a more approachable way," adding, "Through the ongoing campaign, we hope more consumers will experience new possibilities in spaces that truly reflect themselves with DESKER, and feel the unique brand value of DESKER that naturally blends with everyday life."