[Asia Economy Reporter Moon Hyewon]Mom's Touch announced on the 5th that it will launch a new menu item, the 'Cheese Holic Burger Emmental,' which combines Emmental cheese with the popular burger 'Cheese Holic Burger.'
The Cheese Holic Burger Emmental is a new type of Cheese Holic Burger introduced as a follow-up after the Cheese Holic Burger (Cheddar), first launched by Mom's Touch in May, received a hot response. It retains the existing strengths of the country's first pocket-style chicken patty, which captures both taste and visual appeal, while expanding menu options by reflecting consumers' diverse cheese preferences.
Emmental cheese, representing Switzerland and famous as the holey cheese in the animation 'Tom and Jerry,' is characterized by its clean aroma and aftertaste, as well as its savory and mild flavor. Recently, it has been spotlighted as an ingredient used to elevate the quality of dishes.
The Cheese Holic Burger Emmental features Emmental cheese and mozzarella cheese in optimal balance inside the pocket-style chicken patty developed with Mom's Touch's unique know-how. The spicy cheese mayo sauce, containing Mom's Touch's secret recipe, highlights the flavor of Emmental cheese while harmonizing well with other ingredients. The addition of savory and salty bacon, fresh iceberg lettuce, and onions allows for a variety of textures to be enjoyed. The price is 5,100 KRW for the single item and 7,100 KRW for the set.
On the day following the launch, the 6th, ordering the single 'Cheese Holic Burger Emmental' at the store will be upgraded to a set including Cajun seasoned fries and cola for free, offering a total discount benefit of 2,000 KRW.
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