Meetings and Recruitment Briefings in Virtual Space... Lotte Construction's 'Metaverse' Trend

Promotional Supporters Launch Ceremony Scene (SK JUMP)

Innovation in corporate culture using the metaverse is drawing attention in the construction industry.

On the 5th, Lotte Construction announced that it held a launch ceremony for its promotional supporters the day before, utilizing the metaverse platform 'SK JUMP.'

The promotional supporters consist of eight MZ generation employees from Lotte Construction and operate with the purpose of pursuing a young and bright corporate image through corporate promotion and strengthening internal communication among employees.

The supporters recruited this time will be active for one year from August this year to July next year, holding monthly idea meetings and performing various roles such as creating content aligned with the latest trends and participating in internal events.

Additionally, Lotte Construction's Junior Board, first introduced in March, also used the metaverse platform 'Gather Town' to hold a regular meeting in a virtual space last July.

The Junior Board consists of 20 employees in their 20s and 30s, and through regular meetings, they discuss Lotte Construction's vision and corporate culture improvement with the CEO. Through this, they plan to incorporate young generation trends into the corporate culture and collect the voices of employees in their 20s and 30s to apply them to company-wide work processes.

The company expects to enhance its image as a young and bright company through the Junior Board and promotional supporters.

A Lotte Construction official said, "We will strive to create an enjoyable and lively workplace where active communication among employees, centered on the MZ generation, takes place."

Meanwhile, in July, Lotte Construction took the lead in the construction industry by partnering with Zigbang to promote real estate services using the metaverse. The upcoming new employee recruitment briefing session scheduled for August will also be held using the metaverse platform Gather Town.