Only Cold Brew Coffee? We Also Have Oolong and Sanddalgi Tea

[Asia Economy Reporter Lim Hye-seon] This summer, not only coffee but also tea products applying the 'cold brew' method are being released one after another. Known as the 'angel's tears,' cold brew is characterized by slowly extracting the ingredients with cold water, preserving the flavor while offering a smooth taste.

According to the beverage industry on the 4th, O'Sulloc recently launched two products: 'Cold Brew Sejak' and 'Volcanic Oolong.' These are premium pure teas, O'Sulloc's signature 'Sejak' and 'Jeju Volcanic Oolong Tea,' extracted at low temperatures using the cold brew method. Both products use fresh tea leaves harvested this year from organic tea fields in Jeju Island as raw materials.

Samyang's tea specialty brand, Sunjak, introduced two cold brew products capturing the fresh flavors of fruit: 'Cold Brew Iced Tea Cheonggyulcha' and 'Raspberry Tea.' These cold brew products use tea bags that steep well even in cold water, allowing them to be brewed in cold water or carbonated water to enjoy as iced tea or ade.

In the coffee market, more diverse forms of cold brew products are targeting consumers. Nescafe launched the country's first powdered stick-type cold brew product, the 'Nescafe Cold Brew' package. Extracted at low temperatures below 18 degrees Celsius, it retains the clean taste unique to cold brew coffee. It dissolves in cold water within 3 seconds, making it convenient to enjoy cold brew without the long extraction time.

hy obtained Halal certification from the Korea Muslim Federation (KMF) for its 'hy Cold Brew Americano.' This certification is granted to foods produced and processed according to Islamic law and is essential for targeting Islamic cultural countries such as the Middle East and Southeast Asia. hy is also pursuing KMF certification for two types of lattes and preparing for the MUI certification to target Indonesia, the country with the largest Muslim population in the world.

Starbucks Coffee Korea introduced the 'Ice Cream Blending Cold Brew,' which blends ice cream with cold brew coffee.