Stella Artois Launches 'Heritage Package'

[Asia Economy Reporter Lim Hye-sun] Belgian premium beer brand Stella Artois announced on the 4th that it has launched the ‘Heritage Package.’

The new ‘Heritage Package’ consists of two types: a ‘cooler’ and a ‘Boston bag,’ both useful for outdoor activities. Each package includes eight 500mL cans of the ‘Heritage Edition,’ which features a modern design celebrating Stella Artois’ 600-year brewing history.

The ‘Stella Heritage Cooler’ is available for purchase at major supermarkets nationwide. The cooler has a capacity of 5.5L and can keep contents refrigerated for up to 36 hours, offering practicality. It also features a light brown premium leather handle on top and a one-touch open/close button for added convenience. Sales start from the 14th. The Boston bag is made of lightweight material and has ample size, making it suitable for various outdoor activities such as ‘campnic’ (camping + picnic), home camping, and homecations.