GS25 launches 'Beer Subscription Insurance' with Hanwha Life... Targeting MZ Generation

A customer is selecting beer products at GS25.

[Asia Economy Reporter Lim Chunhan] GS Retail announced on the 4th that it has partnered with Hanwha Life to launch the ‘LIFEPLUS GS25 Pyeonmaek Subscription Insurance (Non-life).’

This insurance is structured so that when customers pay the monthly premium, they receive mid-term insurance benefits in the form of points or coupons that can be used for greater consumption benefits. The monthly premium is 9,500 KRW, totaling 114,000 KRW annually, while the provided benefits amount to 142,000 KRW. Coupons are provided monthly that allow customers to purchase 4 cans free once a month from about 20 types of beer participating in the “4 cans for 10,000 KRW” promotion, along with 1,500 The Pop Rewards points that can be used like cash at GS Retail stores.

Additionally, a one-month free pass for The Pop Plus Han-kki Plus subscription service, which allows customers to purchase major food items at GS25 at a 20% discount for a month, is provided. At the insurance maturity point after one year, 6,000 KRW in cash plus interest, accumulated at 500 KRW per month, will be paid as the maturity insurance benefit.

A GS Retail official said, “We have partnered with Hanwha Life to introduce the industry’s first benefit-type subscription insurance for the MZ generation with rational consumption tendencies,” adding, “We will gradually expand various service partnerships that align with customer value.”