[Asia Economy Reporter Kim Bo-kyung] Shopee, the largest e-commerce platform in Southeast Asia and Taiwan, announced on the 4th that it recorded sales of 1 billion KRW at the Korean brand exhibition 'K-Collection,' which involved 50 domestic small and medium-sized enterprises.
The event, held over 50 days from May 31 to July 20, was organized through the collaboration of Shopee, the Ministry of SMEs and Startups, the Foundation for Cooperation between Large, Small, and Medium Enterprises and Agriculture and Fisheries, and CJ ENM. It was planned in conjunction with the K-culture festival 'KCON:TACT 4 U.'
Shopee promoted the exhibition by displaying banners on the platform's main page, offering gifts and idol photo cards, and conducting promotional activities to help domestic companies achieve excellent results. They also held 12 live commerce sessions called 'Shopee Live' with local famous influencers.
Idol group BTOB, selected as Shopee Korea's official K-Collection ambassador, held an online fan meeting and live commerce on Shopee Live, which surpassed a total of 200,000 views.
During the exhibition held in four regions?Singapore, Malaysia, Vietnam, and the Philippines?the most sold products were the beauty brand Some By Mi's 'AHA BHA PHA 30 Days Miracle Toner,' the convenience food brand Yoppoki's cup tteokbokki, and the beauty brand Unpa Cosmetic's 'Bubi Bubi Bubble Lip Scrub.'
Kwon Yoon-ah, head of Shopee Korea, said, "We are very pleased that domestic promising brands have achieved results beyond expectations," adding, "We will continue to carry out various marketing activities optimized for local conditions to help domestic companies entering Shopee grow sustainably."
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