OB Beer Cass, No.1 Market Share in Home Segment for First Half of This Year

Nielsen Korea Household Market Statistics, Leading in Market Share by Manufacturer

[Asia Economy Reporter Lim Hye-sun] As the home market expands due to the prolonged COVID-19 pandemic, OB Beer announced on the 2nd that Cass maintained its number one position in the first half of this year.

According to Nielsen Korea's 2021 first half (January to June) home beer market share survey, OB Beer's flagship brand Cass secured the top spot in the home market with about 38% market share, showing more than twice the gap compared to the second-ranked brand. In terms of manufacturers, OB Beer ranked first with about 53% market share.

With the resurgence of COVID-19 and the strengthening of social distancing measures, consumption in the domestic liquor market has shifted from entertainment and dining out to 'home drinking,' making the home market more important than ever. As restrictions on private gatherings and shortened business hours are being reinforced, the industry estimates that the ratio of home use to entertainment and dining out markets has widened from 6:4 to recently 7:3.

Cass also ranked first with a 30% share in the 'Preferred Beer Brand' category in the 'Office Worker Survey 2021' announced by the public opinion research agency Korea Gallup in March.

An OB Beer official said, "The market share in large supermarkets and convenience stores, where hundreds of beers including domestic beer, imported beer, and craft beer compete fiercely, is a significant indicator showing the recent trends in the beer market," adding, "OB Beer will prioritize consumer satisfaction and strive to lead the domestic beer market in the second half of the year."

Meanwhile, OB Beer recently launched KBC, a specialized craft beer collaboration brand, and is targeting the home market by introducing products such as 'Nordisk Beer,' 'Baekyang BYC Bien Lager,' and 'Kya Sorinaneun Beer' through collaborations with various diverse partners.