Carrot General Insurance announced on the 2nd that it operates 'Per Mile Free Members,' which awards points that can be exchanged for convenience store gift certificates based on safe driving scores.
[Asia Economy Reporter Oh Hyung-gil] Carrot General Insurance announced on the 2nd that it will operate 'Per Mile Free Members,' which awards points that can be exchanged for convenience store gift certificates and other rewards based on safe driving scores.
Anyone who owns a car, regardless of whether they have purchased an insurance product from Carrot General Insurance, can participate. After installing the Carrot app and registering as a member, users can apply to participate, and their safe driving score will be automatically measured through their mobile phone.
Once the vehicle and mobile phone Bluetooth are connected just once, driving habits are automatically tracked. Currently, the service is available on Android devices running version 5.1 or higher, with plans to expand support in the future.
Carrot points can be exchanged for various coupons such as Starbucks or convenience store gift certificates, and users can also purchase Carrot General Insurance products.
Carrot General Insurance expects this to be an opportunity to further strengthen its social role as a digital insurer through this safe driving encouragement program based on Usage-Based Insurance (UBI), which is the first of its kind in the insurance industry.
A Carrot General Insurance representative said, "We hope this will serve as an opportunity to raise awareness about the importance of safe driving," adding, "We are enhancing the safe driving analysis algorithm and preparing differentiated services unique to digital insurers, such as customer participation events with fun elements and personalized safe driving counseling services."
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