[Asia Economy Reporter Moon Hyewon] Starbucks Korea announced on the 2nd that from the 3rd to the 23rd of this month, it will collaborate with the premium compact car brand MINI Korea to launch 3 beverages, 2 food items, 6 MD products, and 3 cards.
This collaboration was planned under the slogan "WE’RE DIFFERENT BUT PRETTY GOOD TOGETHER," emphasizing that greater enjoyment arises when different people come together. It aims to spread the message of respecting diverse tastes under the theme of diversity and enjoyment, and to provide a unique Starbucks experience.
The three collaboration beverages are the Ruby Red Chilling Iced Tea, Zest Green Blended, and Rooftop Grey Latte.
They are served in MINI reusable cups (709ml), with the cup, lid, and straw each available in three different colors and designs, provided randomly.
Collaboration food items include macaroon cookies packaged in MINI car-shaped boxes. The MINI Macaroon Cookie Yellow and MINI Macaroon Cookie Blue consist of macaroons in various colors using mint, strawberry, and blueberry, and the package is designed with rolling wheels to add fun.
The six MD products are ▲ MINI SS Quencher Blue Tumbler 591ml ▲ MINI SS Quencher Lime Tumbler 591ml ▲ MINI SS DW To-Go Tumbler 473ml ▲ MINI Travel Bag ▲ MINI Miniature Keychain ▲ MINI Cup Holder.
Three Starbucks cards in blue, yellow, and gray colors, based on the design of the MINI new car model, will also be released. These Starbucks cards can be used for payment by touching the car’s bottom surface to the in-store payment terminal. The card purchase price is 30,000 KRW, and the initial charge amount starts from 20,000 KRW.
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