7 Marine Bridges, 7 Beaches ... Busan International Tourism Project Launches 'Lucky 7' Brand

Busan City Launches '7 Bridge & Beach Brand Development Project'

Core Project for International Tourism City, Developing Brand and Storytelling

Up to 1.5 Billion KRW to be Invested by 2024 Including Goods Development

Night view of Gwangandaegyo Bridge as seen from Gwangalli Beach.
[Image source=Yonhap News]

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] An international tourism city promotion project developing brands based on 7 maritime bridges and 7 beaches is underway in Busan.

On the 2nd, Busan City announced that it will intensify the '7 Bridge & Beach Brand Development Project,' one of the core projects of the international tourism city initiative.

The 7 maritime bridges are Gwangandaegyo, Busanhangdaegyo, Yeongdodaegyo, Namhangdaegyo, Eulsukdodaegyo, Sinhodaegyo, and Gadeokdaegyo.

The '7 Bridge & Beach Brand Development Project' is a project to actively turn the 7 coastal bridges in Busan into tourism resources.

The goal is to develop the 7 coastal bridges and beaches into an integrated tourism brand called 'Lucky Seven,' symbolizing good fortune.

Busan City will ensure that 7 Bridge & Beach becomes a specialized tourism resource of Busan by ▲ developing the brand ▲ conducting a citizen participation contest ▲ operating a consultative body involving industry and related experts ▲ hosting mega events at the end and beginning of the year ▲ commercializing through video production, goods, and tourism program development.

Park Hyung-jun, Mayor of Busan, said, "We are preparing the 7 Bridge & Beach brand development as a cornerstone to create an international tourism city, Busan," and added, "We will develop various contents to build Busan as a 'Cultural Tourism Attractive City,' a pledge implementation task."

This project will start with brand development this year, followed by a citizen participation contest and related events, with a maximum budget of 1.5 billion KRW allocated until 2024.