Blitzway Breaks Pre-Order Record for 'Voltron' Figures... "Expecting 10 Billion Won in Sales"

[Asia Economy Reporter Hyunseok Yoo] Blitzway, a company specializing in character figure production, announced on the 30th that its upcoming 'Voltron' figure is experiencing a surge in pre-orders, mainly among the 30-40-year-old kidult (a blend of kid + adult) demographic, predicting a significant increase in sales revenue.

The Voltron figure, officially scheduled for release in December, set a new record for pre-order quantities on the first day of reservations. This surpassed the previous pre-order record held by 'Astro Boy,' making it expected to achieve the highest sales as a single figure.

Voltron is the American title of an animation that was broadcast in South Korea during the 1980s and 1990s as 'King Lion' and in Japan as 'Hyakujuuou Golion,' gaining immense popularity. It features five lion robots that combine to transform into a large humanoid robot, a toy that was beloved by children worldwide.

Blitzway developed the Voltron figure reflecting the nostalgia of the 30-40 kidult generation. The toy, which seemed huge in childhood, was made larger than the original toy (28cm) at 38cm so that it still appears big as an adult. Detailed elements such as pilots boarding the robot, as seen in the animation, were also incorporated.

The 'Voltron' figure is part of Blitzway's animation super robot series, following the releases of Robot Taekwon V in 2019 and Astro Boy in 2020. The company explained that since these animation characters culturally influenced the 30-50 generation in Asia, Europe, and North America, the related demand base is substantial and purchasing power is significant.

A Blitzway representative stated, “Many pre-order customers purchase two figures to display both the individual lion modes and the combined robot mode simultaneously. Despite being a high-priced product around 800,000 KRW, pre-orders are surging both domestically and internationally, and sales of 10 billion KRW from a single figure are expected.”

He added, “Since Voltron is popular not only in Korea but also in Western countries, it is expected to have a positive effect on diversifying the company’s export markets. Based on our global network and advanced technology, we aim to become a leading global content development company that selects and realizes works representing culture as figures, not just simple toys.”