[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 30th that it will launch a new lifestyle beauty brand, 'Onhope.'
The new product was planned with preferences based on the experience as a consumer by actress Ahn Sohee, who participated as the creative director. Starting from their first meeting with Amorepacific in September last year, they completed the product together through brand concept, fragrance creation, design, and advertising shoots.
The new brand Onhope reflects the demand of consumers looking for scents that can help refresh their mood in their own space, with the slogan "Proposing a comfortable evening and a cozy life routine for a better tomorrow."
The fragrances of Onhope, created in collaboration between actress Ahn Sohee and Amorepacific's professional perfumers, include three scents: 'SO, HEE,' 'SO, FRESH,' and 'SO, COMFORT.' All three scents are applied to liquid soap, body lotion, and hand cream, offering a total of nine products so consumers can choose the product and scent that suit their preferences.
Additionally, Onhope products contain evening primrose seed oil and vitamin E ingredients to provide soothing effects for delicate skin. They are also formulated without eight harmful ingredients, making them safe and comfortable to use.
The new Onhope products can be experienced first with special benefits on the Amorepacific Mall and will be officially launched on the 2nd of next month through Naver Smart Store and Amore Store.
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