[Asia Economy Reporter Kim Bo-kyung] The delivery application Yogiyo is expanding the delivery service of the jokbal franchise 'Gajang Matitneun Jokbal' (The Most Delicious Jokbal).
Delivery Hero (DH) Korea, which operates Yogiyo, announced on the 30th that it signed a 'Strategic Business Agreement (MOU) for Delivery Service Activation' with Gajang Matitneun Jokbal at its headquarters in Seocho-dong, Seoul.
Through this agreement, Yogiyo customers can easily order about 20 popular menu items from Gajang Matitneun Jokbal at home or office. Yogiyo and Gajang Matitneun Jokbal currently provide delivery services at over 250 stores nationwide, and plan to expand the number of stores offering the service to about 400 in the future.
Yogiyo is striving to build cooperative relationships with the dining industry by conducting joint marketing activities through business agreements with various small and medium-sized franchises.
Park Hae-woong, Vice President of DH Korea, said, "Although jokbal is loved as a popular late-night snack, we are excited about the synergy that will be created by signing a business agreement with a leading brand in the jokbal industry, which has been relatively weak in the franchise sector."
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