From February, producing videos targeting the MZ generation through the original content brand 'Timon Play'
First web drama 'Sweet Office' reached 620,000 views... Second 'Susanghan Sogaeting' averages over 100,000 views per episode
[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 30th that it has released the web drama 'Loco-e Jinsim-in Pyeon' on its official YouTube channel and will strengthen communication with the MZ generation (born from the early 1980s to the early 2000s) using the content.
The fourth work of TMON Play, the web drama 'Loco-e Jinsim-in Pyeon,' cleverly depicts the protagonist who works as an SNS marketer on weekdays and as a romantic comedy writer on weekends. Actor Seo Soo-min, who played the female lead in TMON's web drama 'Susanghan Sogaeting,' stars in the lead role, and the script and direction were handled by director Yoon Cho-yeon, who directed various commercials including the Pyeongchang Winter Olympics.
Since February, TMON has been steadily presenting various contents targeting the MZ generation through its original content brand 'TMON Play.' The first web drama 'Sweet Office' recorded over 620,000 views and received high acclaim, and the second web drama 'Susanghan Sogaeting' also secured an average of over 100,000 viewers per episode.
A TMON official said, "We are making efforts to create content that customers seek first by delivering fun and information through web dramas rather than one-sided product explanations," adding, "We will continue to present content that communicates with not only the digital-savvy MZ generation but also various customers."
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