[Asia Economy Reporter Hyunseok Yoo] Next Science announced on the 29th that it will conduct an appreciation promotion for existing shareholders, fueled by the explosive sales of the healthy fermented beverage "I'm Alive Kombucha," produced by its subsidiary Freshco.
I'm Alive Kombucha is made by brewing black tea and green tea, then adding a yeast culture called "Scoby" and fermenting it for 506 hours, resulting in excellent detoxification and antioxidant effects.
With its refreshing taste gaining popularity as a drink to beat the summer heat, demand is rapidly increasing not only online but also offline at cafes, CVS (convenience store chains), and discount stores. The company also explained that orders for ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer) production are surging.
Next Science has decided to expand its second kombucha factory to increase the supply of I'm Alive Kombucha. To commemorate the factory expansion, a shareholder appreciation promotion was held on the 29th. The kombucha discount promotion, which started at midnight that day, received 25,000 orders by morning due to overwhelming demand. As the pre-planned stock was sold out, additional quantities are being prepared.
A Next Science representative stated, "Thanks to the support of many shareholders and customers, even operating the production process at 100% capacity cannot keep up with demand," adding, "Following last year, we prepared this shareholder appreciation promotion event to signify walking together with our shareholders again this year."
The Next Science shareholder appreciation promotion is a special sale offering 20 bottles of I'm Alive Kombucha (PET) at a 61% discount off the regular price. The event is held for one day only on the 29th, and delivery times may be slightly delayed if supply is insufficient. Detailed information can be found in the notices on the official website.
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