Due to Prolonged Heatwaves and Tropical Nights... Lotte Home Shopping Expands Customized Products for the Heat

Lotte Homeshopping is expanding sales of products such as cooling appliances, summer bedding, and seasonal foods.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 29th that it will expand sales of products such as cooling appliances, summer bedding, and seasonal foods in anticipation of a prolonged heatwave with average temperatures exceeding 30 degrees Celsius.

They will select and showcase popular seasonal appliances, food, and bedding tailored for the heatwave. On the afternoon of the 30th, they will introduce the Boguk circulator, and on the afternoon of the 2nd of next month, the Dansun Saenghwal neckband fan and the Paseco window air conditioner. They will also present differentiated bedding for a comfortable sleeping environment during tropical nights.

On the mobile TV platform ‘ELive,’ popular foods such as bibim noodles and ice cream will be sold intensively, and on the influencer commerce platform ‘Celeb Lounge,’ a special exhibition of unique products for staying at home, such as pajama sets and beam projectors, will be introduced.

A Lotte Homeshopping official said, “As the heatwave and tropical nights are expected to continue in August, we plan to expand sales of products to cope with the heat by analyzing consumer purchasing patterns. Considering the spread of COVID-19, we will select and showcase differentiated products reflecting customer demand, such as products for staying at home.”