[Asia Economy Reporter Changhwan Lee] MINI Korea announced on the 28th that it will launch the ‘MINI Piccadilly Edition’ through its online sales channel ‘MINI Shop Online’ on August 2nd.
Limited to a total of 180 units, the name of this edition was inspired by the ‘Piccadilly’ area located in the heart of London, UK. Piccadilly is an iconic landmark in London loved and frequently visited by many people.
The MINI Piccadilly Edition is a modern reinterpretation of the Piccadilly Edition released in 1986, created as a model where classic atmosphere and modern sensibility coexist.
The exterior design of the MINI Piccadilly Edition reflects the wide and straight Piccadilly street. The hood stripes and shoulder lines, completed with straight lines, create a clean and modern atmosphere.
The edition name is engraved on the rear and side scuttles of the vehicle in the classic font used in 1986, adding a special touch. The exterior colors ‘Enigmatic Black’ and ‘British Racing Green’ combined with the Melting Silver roof color create a classic image, while simultaneously emphasizing a modern look by equipping the latest wheels and options.
The interior maximizes luxury with Chester Malt Brown leather seats. Additionally, the edition name is engraved on the door sill to emphasize the individuality of this limited edition model.
The MINI Piccadilly Edition is limited to a total of 180 units, with 40 units each of the 3-door Cooper and Cooper S, and 60 units each of the 5-door Cooper and Cooper S models.
The prices are 40.2 million KRW for the MINI 3-door Cooper, 45 million KRW for the MINI 3-door Cooper S, 41.2 million KRW for the MINI 5-door Cooper, and 46 million KRW for the MINI 5-door Cooper S. (Prices include VAT and a 3.5% individual consumption tax for all models)
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
