BYC launches 'BYC Ade & Smoothie' with Mammoth Coffee

BYC announced on the 27th that it will collaborate with 'Mammoth Coffee' to launch new menu items, 'BYC Ade & BYC Smoothie.' (Photo by BYC)

[Asia Economy Reporter Seungjin Lee] BYC announced that it has collaborated with ‘Mammoth Coffee’ to launch a new menu, ‘BYC Ade & BYC Smoothie,’ on the 27th and will hold various events.

Starting today, BYC will introduce ‘BYC Ade & Smoothie’ at over 300 Mammoth Coffee stores nationwide. The BYC Ade & Smoothie is a limited menu made with tropical guava. The guava used in this menu is rich in vitamins B and C, making it a great fruit to enjoy during the summer. Additionally, the pronunciation of ‘B and C’ is similar to the brand name ‘BYC,’ adding a fun element along with its fresh and sweet taste.

Along with the launch of the collaboration menu, BYC and Mammoth Coffee will hold various events. First, photo zones where customers can take pictures with the new menu will be set up sequentially at eight Mammoth Coffee stores: Sinsa Garosu Main Branch, Apgujeong Branch, I-Pra Branch, Yangjae Citizen’s Forest Branch, Sinyongsan Branch, Eulji Twin Tower Branch, Gwancheoldong Branch, and Chung-Ang University Back Gate Branch. Customers who visit these stores and order the collaboration menu will receive ‘Baekyang Cotton Candy’ on a first-come, first-served basis.

Also, customers who purchase one drink from the ‘BYC Ade & BYC Smoothie’ menu at any Mammoth Coffee or Mammoth Express store nationwide, take a certification photo, and upload it to their Instagram with the required hashtags will be entered into a draw to win prizes such as an Apple Watch.

There are also benefits available for use at BYC. Customers who possess the ‘BYC X Mammoth Coffee Collaboration Cup Holder’ provided during the event period at Mammoth Coffee and visit BYC direct stores can receive a 5% discount. By scanning the BYC official mall QR code inserted in the cup holder, customers can receive a 2,000 KRW discount coupon usable at the BYC official online mall.

A BYC representative said, “We launched the collaboration menu once again to approach the younger generation with various aspects of BYC,” adding, “We hope that people can forget the heat for a moment and enjoy a cool moment with this fun collaboration menu during the hot summer days.”