11st is strengthening entertainment-style live broadcasts by planning a new concept of live streaming that has never existed before.
[Asia Economy Reporter Lim Chun-han] 11st announced on the 27th that it will strengthen entertainment-type live broadcasts (labang), including planning a new concept live broadcast that has never existed before.
On the same day at 11 a.m., 11st will hold a "Live11" session featuring a "Human Feed Lying Broadcast" for homebodies. It will showcase a lying broadcast in a comfortable manner as if eating snacks at home, gathering addictive snacks such as oatmeal mini bites, choco crispy, Mitsu large packs, and Uncle Pop barley snacks. During the broadcast, products can be purchased at a discount of up to 38%.
On the 29th at 9 p.m., the "Daily Pocha" broadcast will take place. It is a late-night pub and home drinking concept broadcast with added entertainment elements. This content was planned as more people spend their evenings at home, and it will feature real-time communication with viewers, including eating show of side dishes and virtual toasts. Simple side dishes will be sold at a 25% discount during the broadcast, and customers who purchase during the broadcast will receive side dish gifts.
11st is differentiating its live broadcasts this year by expanding entertainment-type content with the "Shoppertainment" concept, which combines shopping and entertainment. This includes raiding offline stores instead of viewers, reviewing hot new products, mukbangs of seasonal specialties from all over the country, and talks about parenting tips and must-have items with parenting moms. Major entertainment-type live broadcasts consistently attract more than 100,000 viewers on average, and the cumulative viewers of "Live11" in June surged more than 10 times compared to February.
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