Following Baeksemi Nurungji, Baeksemi Also Scheduled to Enter Amazon Jeonnam Brand Hall
[Gokseong=Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Jeollanam-do Gokseong-gun announced on the 26th that it held a meeting with related parties to launch Baeksemi, the region's representative rice, on Amazon.
On July 16, officials from Gokseong-gun, the Jeollanam-do International Cooperation Officer, representatives from Seokgok Nonghyup, and the operator of the Jeollanam-do brand pavilion on Amazon gathered at the Gokseong-gun Office. They put their heads together to successfully list Baeksemi on the global online distribution channel Amazon.
Baeksemi is Gokseong-gun's representative agricultural product, gaining nationwide popularity after being selected twice consecutively as one of Jeollanam-do's top 10 high-quality brand rices. Thanks to the unique savory scorched rice aroma of the Golden Queen No. 2 variety and Seokgok Nonghyup's meticulous quality control, it sells out despite being priced 2 to 3 times higher than regular rice.
Jeollanam-do plans to designate Baeksemi as a star item and captivate the taste buds of people worldwide through Amazon. By selling Baeksemi itself along with Baeksemi scorched rice, which is already being sold on Amazon, they aim to firmly brand it as a premium eco-friendly organic rice.
The meeting attendees exchanged detailed opinions on various requirements for Baeksemi's successful listing. Above all, much discussion was held on the importance of quality control since it is an agricultural product. As part of this effort, Jeollanam-do officials and the Amazon Jeonnam Brand Pavilion operator also visited the Baeksemi milling facility, Baeksemi Mill, on the day.
They expressed satisfaction with the hygienic and healthy quality management while observing Baeksemi stored in a low-temperature warehouse maintained constantly at 15℃. An operator of the Amazon Jeonnam Brand Pavilion said, “Because we do our best in quality control like this, it seems to be recognized nationwide.”
An official from the county said, “We will strive to develop Baeksemi into a rice representing Korea in the global market beyond the domestic market.”
Gokseong=Asia Economy Honam Reporting Headquarters Reporter Heo Seon-sik hss79@asiae.co.kr
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