Sealy Bed Wins Grand Prize in Interior Instagram Category at 'Social i Award 2021'

Especially High Ratings in Service Quality and Fidelity

Sealy Bed Instagram Feed. [Photo by Sealy Korea]

[Asia Economy Reporter Kim Jonghwa] Global premium mattress brand Sealy announced on the 26th that it won the grand prize in the Interior Instagram category at the Social i-Award 2021 through useful content and friendly communication.

Sealy received high evaluations in the service area among the five categories of design, brand, content, marketing, and service, and was selected as the brand with the best performance in the Interior Instagram category. The brand earned positive responses by providing essential information to consumers and actively communicating through various events, achieving the highest scores in service quality and fidelity.

Sealy’s Instagram is a platform where both information acquisition and mutual communication are possible, receiving great responses from consumers. Sealy presented practical information such as product details, promotions, interior tips, and mattress recommendation guides based on sleep habits through sophisticated and stylish content.

Last year, campaigns such as 'Marry Sealy,' 'Take a Flower Nap with Sealy,' and 'Be Friends with Sealy,' which allowed followers to participate directly, were conducted with active communication. Since January this year, through innovative and diverse customer participation content such as the 140th anniversary 'Sincerely, Sealy' TV CF sharing event, hashtag challenges, and handwritten letter events, the brand message "Supporting you in every moment of contact" has been conveyed sincerely.

The judges of the Social i-Award 2021 commented on Sealy’s Instagram, saying, "It delivers brand and product information in a timely manner, making it a channel that customers considering a purchase must follow," and "The easy-to-participate and interesting events on various topics catch the eye."

No Injong, Marketing Team Leader of Sealy Korea, said, "We are actively operating SNS channels to deliver authentic brand messages and get closer to the MZ generation," adding, "We are also actively communicating with customers through Facebook, blogs, and KakaoTalk channels besides Instagram."