[Asia Economy Reporter Lim Chun-han] Lotte ON announced on the 26th that it will exclusively sell the 'Limited Edition Hair Ampoule Cheoeumcheoreom Edition,' jointly produced by the soju brand Cheoeumcheoreom and the hair care brand Hairplus.
The Cheoeumcheoreom Edition is the first product launched through collaboration between a domestic liquor company and a hair care product brand. It features Hairplus's representative product, the Protein Bond Ampoule, adorned with Cheoeumcheoreom's label design. This concept was inspired by the commonality between Cheoeumcheoreom's smooth throat sensation and the Protein Bond Ampoule's ability to soften damaged hair.
To commemorate the launch, Lotte ON will offer the Cheoeumcheoreom Edition kit at a 30% discount off the regular price until the 2nd of next month. Additionally, customers purchasing Hairplus products can receive up to a 40% discount.
A Lotte ON representative stated, "The Hair Ampoule Cheoeumcheoreom Edition, exclusively sold on Lotte ON, is the first product jointly introduced by a hair care product and a liquor brand. As goods planned for the MZ generation continue to gain popularity, we will strive to present differentiated products in the future."
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