"Only One Week, 2,000 Sets Per Day" SSG.com Dawn Delivery Sells 'Bang & Bakers Egg Tart'

'Bang & Bakers Egg Tart' (Photo by SSG.com).

Exclusive Early Morning Delivery Sales from the 26th to August 4th
Gaining Fandom and Trending on SNS, Choose Delivery from Early Morning of the 29th to August 5th
Egg Tart 1 Box + 2 Types of Tea Drinks for 14,800 KRW... Expected to Attract 2030 Generation

[Asia Economy Reporter Kim Yuri] SSG.com announced on the 25th that from the 26th of this month to the 4th of next month, it will exclusively sell a special set combining 'Bang & Bakers' egg tarts and tea drinks through early morning delivery.

This special set is limited to 2,000 units daily and is sold for 14,800 KRW, including one box of egg tarts and two types of tea drinks. Customers who order the product can receive it via early morning delivery for one week from the 29th to the 5th of next month, excluding the delivery holiday on the 1st.

Bang & Bakers egg tarts are made in the traditional Portuguese style, characterized by a crispy exterior and a soft, moist interior that maximizes the original flavor. One box contains two original flavor tarts, one apple cinnamon flavor, and one sweet red bean walnut flavor. The premium brewed tea drinks sold together are two types that pair well with the egg tarts: 'Pop Grey' (orange earl grey flavor) and 'Sound Herb' (lemongrass flavor).

SSG.com expects that this special sale will not only strengthen the product’s appeal but also increase the influx of customers in their 20s and 30s who want to purchase it.

'Bang & Bakers' is a bakery brand trademarked last year by HYBE. Since then, it has jointly developed egg tart products with SPC Samlip and sells them exclusively offline at 'HYBE INSIGHT.' This product has already become a hot topic on SNS due to the strong support from a loyal fan base and the rarity of its sales locations.

Meanwhile, to commemorate the special sale of the Bang & Bakers egg tart and tea drink set, SSG.com plans to hold a giveaway event. Customers who purchase the product and verify it on social networking services such as Instagram will be entered into a draw to win HYBE INSIGHT tickets and Starbucks coupons.

Hong Jun-pyo, head of the MD Strategy Team at SSG.com, said, "We expect new customers to be attracted through early morning delivery because customers can conveniently receive egg tarts, which were previously only available at offline stores, at home." He added, "We will continue to introduce highly popular products to secure differentiated product competitiveness."