LG Household & Health Care's cosmetics brand O Hui's premium line, The First Geniture, contains the next-generation wrinkle improvement (anti-aging) ingredient Signature 29 CellTM and peony extract, and incorporates Transkin technology to enhance skin absorption.
O Hui has launched the luxury antioxidant ampoule ‘O Hui The First Geniture Genium Ampoule,’ which boosts the skin's defense against external environmental factors and cares for healthy skin. The vitamin complex 8.0%, a crystallization of antioxidant ingredients that protect the skin from external environments and a concentration of O Hui's technological expertise, improves reactive oxygen species?one of the factors that impair skin health?and controls oxidative stress on the skin.
It helps increase moisture and elasticity retention, improves the skin's defense against oxidative stress, and has proven its efficacy through antioxidant tests and a 100-hour antioxidant persistence test after air exposure.
O Hui also introduced a ‘base makeup’ line completed with the core ingredients and skincare technology of ‘The First Geniture.’ This base makeup line consists of three products: sun base, foundation, and powder pact. ‘The First Geniture Sun Base’ provides strong UV protection while correcting rough skin texture and dull skin tone, creating a perfect skin condition before base makeup. It enables a non-sticky, moist, and radiant skin expression.
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