Cheongju Express Bus Terminal Complex Development 'Hillstate Cheongju Central' Gaining Attention as a Convenient Location

Recently, ‘Seulse-gwon’ complexes have been gaining attention in the real estate market. This term refers to a distance close enough to be accessed while wearing slippers, and it has emerged as a major trend as it aligns with the lifestyle patterns of people who have been reluctant to go far due to COVID-19.

In particular, Seulse-gwon complexes have high demand and satisfaction among consumers because everything needed for daily life can be accessed on foot. For example, ‘Dongtan Station Dietre Firstji’ in Dongtan 2 New City, which recorded the highest competition rate this year with an average of 809 to 1 in May’s sale, offers convenient access to various living infrastructures such as SRT Dongtan Station, Dongtan Yeoul Park, large supermarkets, and cultural facilities.

Seulse-gwon also attracts significant interest in the income-generating market. The lifestyle accommodation facility ‘La Porte Blanc Yeouido,’ which was sold this month in Yeouido, Seoul, and recorded an average competition rate of 140 to 1, is located close to National Assembly Station on Subway Line 9, Yeouido Park, and large shopping malls. It also includes neighborhood living facilities, making various convenience facilities easily accessible, which drew high interest from consumers.

Due to the high demand, prices are rising rapidly, and liquidity is excellent. According to the Ministry of Land, Infrastructure and Transport’s real transaction price disclosure system, a 161.89㎡ unit in ‘Dongtan Metapolis’ located in Dongtan 1 New City, Hwaseong-si, Gyeonggi-do, was traded for 1.385 billion KRW (59th floor) in May. Compared to the 1.24 billion KRW transaction (58th floor) in November last year, the price increased by 145 million KRW in just six months. ‘Dongtan Metapolis’ is a complex favored by locals, housing a complex shopping mall (scheduled for renewal), Homeplus, CGV, and more.

Riding this wave of Seulse-gwon’s rising popularity, ‘Hillstate Cheongju Central,’ which is launching sales this month, is attracting great interest from consumers. Located on the site of Cheongju Express Bus Terminal in the city center, it is a true Seulse-gwon complex where residents can enjoy transportation, commercial, cultural, and leisure facilities all in one place, enabling a one-stop lifestyle.

‘Hillstate Cheongju Central,’ supplied by Hyundai Engineering through the Cheongju Express Bus Terminal complex development project, will be a high-end lifestyle accommodation facility. It will be a complex town with a total floor area of 229,499㎡, consisting of 7 basement floors and 49 above-ground floors, including residential, neighborhood living facilities, shopping, and cultural spaces.

The complex shopping mall and cultural spaces on floors 1 through 7 will include Hyundai City Outlet and Megabox, which will feature Cheongju’s first MX theater. Various rest and cultural spaces such as a festival and art garden for art exhibitions and performances will also be created, allowing residents to enjoy all necessary infrastructure within the complex.

[Image of Festival and Art Garden on the 6th floor of the 'Hillstate Cheongju Central' complex building]

Additionally, a modernized Cheongju Express Bus Terminal boarding and alighting area will be located on part of the first floor, and from the 8th to the 48th floors, the high-end lifestyle accommodation ‘Hillstate Cheongju Central’ will offer a total of 160 units with exclusive areas ranging from 165 to 187㎡.

On the top floor, the 49th, various community facilities such as a sky lounge, party banquet room, outdoor spa & sauna, fitness center, and GX room will be established, allowing residents to enjoy leisure activities with an open view.

‘Hillstate Cheongju Central’ will also provide hotel-style concierge services such as breakfast delivery, room cleaning, laundry, car wash visits, and party catering services. The management of community facilities and concierge services will be handled by Socio Living Co., Ltd., a leading residential service company in Korea. Using their proprietary platform, all services can be conveniently and efficiently accessed through a smartphone app.

A sales official stated, “Hillstate Cheongju Central, which offers convenient transportation, close access to all necessary facilities, various community spaces, and hotel-style services, perfectly fits the ‘Seulse-gwon’ trend, which is why it is attracting high interest from consumers.”

The sales promotion center will be located in Cheongju, Chungcheongbuk-do, and will operate on a 100% reservation basis.