Lotte Confectionery's 'World Cone' Has Traveled the Equivalent of 16 Earth Orbits

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery's World Cone was the best-selling product in the domestic cone market last year, despite the overall market downturn caused by COVID-19. World Cone achieved sales close to 70 billion KRW (based on Nielsen data) last year, maintaining its position as the number one cone brand for over 20 years.

World Cone continues its popularity this year by selecting volleyball queen Kim Yeon-koung as its ambassador. Kim's unique cheerfulness matches well with the World Cone image, creating a strong effect. World Cone was launched in March 1986 and is celebrating its 35th anniversary this year. The total sales of World Cone from its launch until the end of last year amount to approximately 1.57 trillion KRW. Converted into units, this is about 2.9 billion cones. If lined up end to end, the length would be about 652,500 km, which is enough to circle the Earth more than 16.3 times.

World Cone develops and sells flavors each season based on consumer preferences. This year, it offers four varieties: the most popular and familiar Madagascar vanilla and chocolate, along with newly introduced Cookie & Cream and Camarosa Strawberry.

Additionally, to capitalize on the summer peak season, various promotional activities will be conducted primarily through social networking services (SNS) such as Facebook until October. This year, aggressive advertising marketing aims to increase sales by double digits compared to the previous year.