From Tableware to Healthy Kitchen Care Products
Leaping Forward as a Total Dining & Kitchen Brand
20% Discount for All Customers Until August 1
[Asia Economy Reporter Kim Yuri] CJ OnStyle’s living brand Odense announced on the 18th that it will launch five types of kitchen care products under the name 'Last But Not Least.' With this launch, Odense aims to transform into a total brand encompassing not only tableware and cookware but also dining furniture and kitchen care, forming a unified 'Dining & Kitchen Lifecycle.'
Odense Last But Not Least products are designed to care for everyday kitchen items, including dishes. The newly released items include kitchen detergent, dishwasher detergent, utensil sterilizing spray, powdered kitchen detergent, and multipurpose abrasive detergent.
Last But Not Least uses naturally derived biodegradable surfactants extracted from sesquicarbonate soda, coconut, and corn. Sesquicarbonate soda contains about 10 times more alkaline components than baking soda, which helps remove acidic stains and grease, and it dissolves well even in cold water, making it convenient to use.
Three of the products, including the kitchen detergent, feature a 'Signature Fragrance' created in collaboration with the perfume specialty shop 'Maison de Parfum.' The company explained, "There are two scents: 'Moonlight Cypress,' which captures the warmth of cedarwood under the dawn moonlight, and 'Mint Julep,' a refreshing cocktail scent with spearmint and green tea."
The products are available on the CJ OnStyle online mall, Odense online store, and the official Odense store on Naver. They can also be purchased at five locations including Shinsegae Starfield (Goyang, Hanam, Anseong branches), Lotte Department Store Suji branch, Hyundai Department Store The Hyundai Seoul, Galleria Department Store Timeworld, and AK Plaza Suwon branch. KakaoTalk Gift is also available.
To celebrate the launch, a 20% discount is offered on all products for customers who purchase by August 1. Samples will be given at offline stores. On the Odense official online store, a sample kit consisting of three products including kitchen detergent will be provided on a first-come, first-served basis on the 23rd and 24th.
An Odense representative said, "Every step from cooking to finishing is important when spending time with family in the kitchen and at the dining table. We aim to create a culture with Odense that completes the entire lifecycle of cooking, serving, eating, and cleaning."
Currently, Odense offers five types of tableware including Lecote, Sisonne, Lagoa, Antearts, and Atelier Nord; two types of cookware including Smelt and Legot Cook; and a furniture line called Pariblier. They operate a total of 34 stores nationwide, including department stores and outlets, and recently opened a dedicated Odense design studio in Samcheong-dong.
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