Public Shopping, Secures 16,000 New Customers on 6th Anniversary of Launch

20% Discount Effect on Mobile Application Orders

[Asia Economy Reporter Kim Cheol-hyun] Gongyoung Shopping announced on the 16th that the number of new subscribers exceeded 16,000 in one day on the opening day, the 14th. This is a significant increase compared to the usual 5,000 to 6,000. The number of online visitors also reached about 267,000. So far, Gongyoung Shopping has accumulated about 19.5 million customers, and it is expected to reach 20 million by the end of this year.

The surge in new subscribers on the anniversary of the opening was due to a 20% discount event on all products. Through this event, Gongyoung Shopping achieved 4.5 billion KRW in order amount in just one day. The live commerce 'Gongyoung Labang' recorded its highest order amount of 42 million KRW since its opening. Mobile app purchases accounted for about 2.9 billion KRW, making up 64% of total sales.

A Gongyoung Shopping official said, "The mobile-only benefit event was effective in providing various online products and excellent products from small and medium-sized merchants at affordable prices to customers who previously only purchased through TV broadcasts," and added, "On the occasion of the 6th anniversary of the opening, as a public institution home shopping under the Ministry of SMEs and Startups, we will take greater responsibility and become a reliable sales channel for our small businesses and agricultural, livestock, and fishery products."