[Book Introduction] Why Do Competent CEOs Focus on Studying Philosophy? ... Sajangui Cheolhak

When Lost in Business, Guidance from a Philosopher Is Needed

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Sharon] Entrepreneurs make judgments and decisions every day. Whether designing products and services, finding people to work with, creating organizational rules and culture, or seeking ways to overcome crises, strategic judgment from the entrepreneur is essential.

Philosophy underlies that judgment. Philosophical thinking forms the foundation of insight, judgment, and breakthrough ability.

“The Philosophy of the CEO” by author Ahn Sangheon, published by Planet B, is a practical philosophy manual written specifically for CEOs standing at the forefront of management.

It enables one to see through human nature and provides the weapon of philosophy to respond to an ever-changing era.

It teaches how to question from new perspectives like Socrates, gain insight like Confucius, and desire like Nietzsche. It turns failure around with Stoic philosophy and finds needs through Diogenes. It also introduces stories of companies and CEOs who succeeded with unique management philosophies, showing concrete ways to apply philosophy in business settings.

The book is structured into ▲Part 1: How do global brands utilize philosophy? ▲Part 2: What philosophy do successful entrepreneurs focus on? ▲Part 3: How is insight obtained? ▲Part 4: How do CEOs become stronger through philosophy?

Philosophizing CEOs have different perspectives from those without philosophy. For entrepreneurs who want to grow further and those dreaming of starting a business, the advice of philosophers who devoted their lives to understanding human essence will inspire wisdom and courage.

Meanwhile, author Ahn is a humanities scholar exploring life’s issues, having written “Productive Reading,” “Methods of Studying Humanities,” and “Madly Kind Philosophy,” and currently serves as the CEO of Apple Humanities Institute, dedicated to spreading the humanities.