Lotte Home Shopping Announces Open Recruitment for Show Hosts with Customer Voting... "My Pick"

Lotte Homeshopping is conducting a vote called "Pick Your Showhost!" until the 18th, where customers can directly evaluate and choose their showhost.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 12th that it will hold a voting event called "Pick Your Showhost!" until the 18th, where customers can directly evaluate and choose their favorite showhost.

Since April, Lotte Homeshopping has been conducting the 2021 Showhost Open Recruitment to discover talents with media commerce capabilities. "Pick Your Showhost!" allows customers to watch individual promotional videos of applicants posted on Lotte Homeshopping's online mall and mobile app, and vote for their preferred candidates.

The applicants introduced their broadcasting styles, hobbies, and future aspirations, showcasing various special skills such as dancing, singing, and impersonations to appeal themselves. Lotte Homeshopping plans to award additional points during the final evaluation based on the cumulative number of votes. Customers who participate in the voting will also have a chance to win various prizes through a draw, including one Dyson Airwrap and five air circulators.

A Lotte Homeshopping official stated, "As the broadcasting environment is rapidly changing and communication between customers and showhosts is becoming increasingly important, we have added a customer voting section to the recruitment process. We plan to select talents equipped with media commerce capabilities such as mobile broadcasting understanding and communication skills, and nurture them into top broadcasting professionals."