[Asia Economy Reporter Jang Hyowon] The Momma (CEO Kim Minsu), which operates the neighborhood mart O2O app 'Mamma Meokja,' announced on the 9th that it has started a pilot operation of the electronic shelf label (ESL) solution.
The Momma recently applied the pilot version of its self-developed ESL solution to its directly managed store, Wine Factory, in Cheonan. All paper price tags in the 1,150㎡ store of Wine Factory Cheonan were replaced with 2.9-inch ESL tags, and price information was input. Wine Factory is a warehouse-type wine shop brand operated by The Momma.
The Momma's ESL solution uses low-power wireless communication technology to transmit product information registered on the management server to the price tags in real time. Also, when a smartphone sequentially scans the barcodes attached to the product and the price tag, it automatically matches the product information with the price tag, reflecting the product information and price on the price tag screen.
Previously, whenever product prices changed due to discount events, paper price tags had to be individually produced, printed, and attached. By replacing the traditional paper price display method with the ESL solution, stores can reduce the probability of incorrect information being conveyed to consumers and manage product prices more efficiently.
The Momma plans to complete the development of an advanced ESL solution that automatically links with the sales management system (POS) by next month while continuing the pilot operation of the ESL at Wine Factory Cheonan. Afterward, the goal is to sequentially apply the ESL solution to directly managed and franchise food material marts nationwide.
A representative of The Momma said, "We plan to expand the ESL platform from directly managed stores to franchise marts in the future," adding, "As a distribution IT tech company, we plan to actively utilize directly managed marts as a testbed for IT tech application."
The Momma is an online food material purchasing service company established in 2016. It has partnerships with local marts distributed nationwide and provides neighborhood mart shopping services through the Mamma Meokja app. It also operates directly managed marts in major cities. Users can shop for fresh food and other items from nearby marts on the Mamma Meokja app and receive purchased goods via same-day delivery.
The Momma has attracted a cumulative investment of 20.3 billion KRW so far. In July last year, it was selected as a preliminary unicorn by the Small and Medium Business Corporation and received a total of 7.2 billion KRW in funding. It aims to raise a Series C investment worth 100 billion KRW in the second half of this year. The company plans to maximize performance and valuation to pursue a KOSDAQ initial public offering (IPO) next year.
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