[2030 Golf Beginners Rise④] Golf Course Menu Transformation "Macarons and Tteokbokki"..."Golf Beginners' Taste Matters"

Diversifying Marketing with New Generation Snacks, Value-for-Money Menu Development, and Birthday Customer Parties: "Come Visit the Golf Course"

Paju CC has captured the taste buds of 2030 golf beginners with its cost-effective and trendy "tteokbokki." Photo by Paju CC

[Asia Economy Reporter No Woo-rae] "Capture the taste of 2030 Golinee (Golf + Children)."

This is the 'special order' given to golf courses nationwide. Golinees have emerged as the main customers in the COVID-19 era. With indoor exercise and overseas travel restricted, golf, which is relatively safe from COVID-19, is gaining popularity. It perfectly matches the 2030 generation who want to express their style to the fullest. Golf courses are focusing on various marketing strategies such as unique food, attractions, and events to entice 2030 Golinees.

Paju CC is a representative example. It offers a unique gourmet experience. The cost-effective and "trendy tteokbokki" is popular. The spicy flavor of Chadol tteokbokki and the sweet rose tteokbokki stand out. Including dumplings and fried gim-mari, it is also suitable as a meal. Sweet and sour pork platter with jjajang set and handmade pizza are also menus targeting the new generation. Paju CC said, "Young golfers really like tteokbokki," and "We are making efforts to develop various menus."

Sejong Raycastle CC is enticing beginner golfers with fancy snacks like macarons. Photo by Raycastle Instagram

Snacks to satisfy hunger have also become glamorous. These are items for the 2030 new generation. Sejong Raycastle CC sells macarons, organic bakery items, and mugwort rice cake waffles. Sweet desserts naturally bring smiles when tasted. On the second floor of the clubhouse, you can enjoy fusion cuisine and wine while enjoying a beautiful view. Skilled chefs offer the best flavors from Italian, Korean, to Chinese cuisine. The biggest strength is that not only golfers but also the general public can enjoy it.

Pocheon Prunesol CC is popular for hosting birthday customer events using very special carts. Photo by Prunesol CC Instagram

Pocheon Pureunsol CC holds very special birthday celebration parties for customers. This event suits 2030 Golinees who cannot freely enjoy birthdays due to COVID-19. Word of mouth has spread, and the response is hot. Birthday carts with large ribbons, balloons, and congratulatory messages appear. Champagne and cake are gifts. Up to 1-2 teams can use this service per day. Eligible customers are those within five days before or after their birthday. If you make a reservation two weeks in advance, you can have a one-of-a-kind birthday.

2030 Golinees are digital natives. They communicate in real-time through social networking services (SNS) such as Facebook and Instagram. Golf is the best 'flex item.' Golf courses satisfy this desire by creating photo zones with excellent scenery and events. Yeoju Shilla CC is impressive with various wildflowers and pine trees. Especially, the 8th hole on the East Course in spring is called the 'Cherry Blossom Hole.' It is the perfect place for 2030 Golinees to capture beautiful moments.