CJ OnStyle's 'Choi Hwajung Show' to Air 'Summer Special Broadcast' for One Month

CJ OnStyle 'Choi Hwajung Show' (Photo by CJ OnStyle).

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 28th that its flagship program, 'Choi Hwajeong Show,' will air a special summer edition for one month from June 30 to July 21.

The Choi Hwajeong Show is broadcast every Wednesday from 8:45 PM to 11 PM. CJ OnStyle stated, "Since its debut in April 2016, the Choi Hwajeong Show has led trends and established itself as a lifestyle proposal program," adding, "The cumulative customer order amount over the past five years is approximately 500 billion KRW."

For the special edition, carefully selected products in the living, beauty, and food categories that can help overcome the hot summer will be sold. Considering that the main audience of the program is women in their 40s, mobile broadcasting will also be strengthened. Products that could not be introduced during the main broadcast due to limited airtime and small quantities will be consecutively showcased on mobile live broadcasts immediately after the 'Choi Hwajeong Show' live broadcast ends.

The TV live broadcast will introduce lifestyle products closely related to daily life. The 'Briosin Detergent,' which will be aired on the 30th, contains natural ingredients extracted from plants and is certified by Ecocert, a French organic certification organization. Additionally, on July 7, the German luxury cast iron brand 'ATM Frying Pan,' on July 14, the summer essential item 'Eloel Sun Cushion,' and on July 21, CJ OnStyle's representative living brand 'Atssential Towels' will be sold.

For the mobile live broadcast, products that are popular but have limited stock and therefore can only be broadcast for a relatively short time were selected. The first mobile product for the summer special broadcast is 'Le Creuset,' a brand famous for stoneware. The latest Flora Collection tableware, released in May, will be showcased. Customers preparing for summer vacations can also find the 'Nepa Camping Set,' the 'Fulton Umbrella,' known as the umbrella of Queen Elizabeth of the UK, and 'Garrett Popcorn,' a Chicago handmade popcorn brand with 68 years of tradition. All these broadcasts will be simultaneously streamed on Naver Live Commerce's channel, 'Shopping Live.'

Hong Sookyung, Head of CJ OnStyle Live Contents Team 1, said, "We prepared the 'Choi Hwajeong Show' special broadcast to deliver new energy and fun to customers during the long sleepless summer nights," adding, "We hope more customers will learn about lifestyle trends and feel shopping satisfaction while watching the 'Choi Hwajeong Show.'"